The Best Referral Marketing Ideas to Acquire More Customers

Introduction Referral marketing is one of the most effective ways to acquire customers, but it can be challenging to get right. You want your program to be simple and easy for you and your customers. But how do you make that happen? In this post, we’ll walk through some of our favorite referral marketing ideas […]

How to Ask for a Referral

Introduction “The best way to ask for a referral is with an email. It’s easy and personal, and it allows you the chance to follow up with your potential clients if they don’t respond right away.” Personalize the email Personalize the email. Use the person’s name and, if possible, their title. If you can think […]

The Right Way to Ask for Referrals

Introduction Have you ever had a potential customer tell you that they’d like more information about your product or service? Or maybe they asked if they could talk to another customer who has used the same thing? That’s great. It means that you’ve done an excellent job of getting your prospects interested in what you […]

Six Sources of Influence

Introduction There are many different sources of influence worldwide: from family and friends to companies and organizations. Each has a unique way of influencing people through offering rewards or threatening punishment. The trick is knowing how to recognize each type of influence so that you can respond accordingly. Personal motivation Personal motivation is influenced by […]